It's the age of the streaming media platform.
Who is Sfera Sound Post Alliance?
Sfera Sound Post Alliance (Sfera Post) is a global network of highly qualified and creative audio experts, dedicated to producing exceptional immersive cinematic sound experiences for the streaming media by harnessing state-the-art technology. CLICK HERE for the official Sfera Post website.
How is SonusPro Studio Involved?
Sfera Sound Post Alliance is a joint entity between Timber 3D and SonusPro Studio.
What's 3D Audio?
3D audio is a technology that mimics the way humans perceive sound within a stereo field by using the necessary cues such as volume, position, phasing, reverb, delay, and other functions.
What's the Problem with Surround?
The stereo experience falls short in comparison to the surround sound experience that we hear in the movie theatres. We are still mixing for theatrical releases, and yet the majority of the audience are listening to their media through stereo systems at home, or on-the-go using their portable devices with headphones.
What's the Solution?
The solution is to go where the audience is, and that’s their home and portable devices where most of their content is consumed. This means no more expensive hardware purchases (surround sound system), and no space consumption. The portable device becomes an on-the-go movie theatre experience. This is far better than a folded down surround mix. The mix is tailored to the individual rather than a crowd in a big room.
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